A bright new look on people’s opinions
Vanessa Torres van Grinsven is a researcher at the University of Utrecht. Opinion surveys: they are all around us. Who hasn’t received a request – by mail, telephone, email or through one of those annoying pop-up windows on websites? But, why do researchers even bother? Why are our opinions, our feelings and experiences even important for researchers? Our opinions matter for a whole lot of purposes: brands perhaps would like to know if and how we appreciate their products. Decision-makers would like to know how we feel about certain policy issues. Social researchers would like to find out, how, for example, people that are ill experience the healthcare system, or how elderly feel about the care they are receiving at retirement homes. One way to find out about these opinions, feelings and experiences is to ask people, like by sending out surveys or doing interviews. There are though also other possible ways for doing opinion research. Nowadays, more and more people are becomi...