Thinking, Fast and Slow: The Social Media Research Perspective
Dr. Nicos Rossides is the CEO of Medochemie, an international pharmaceutical company with more than 100 operations worldwide. Nicos is also the Chairman of DigitalMR's Advisory Board. This post originally appeared on the Digital MR blog www.digital-mr.com/blog/ Nobel laureate Kahneman has written a seminal book on the different types of thinking processes we humans deploy. In “Thinking, Fast and Slow” he argues that cognitive biases profoundly affect our daily decisions - from which toothpaste to buy, to where we should go on holiday. He goes on to claim that our decision processes can be understood only by knowing how two different thinking systems shape the way we judge and decide: "System 1" is fast, instinctive, subconscious and emotional; "System 2" is slower, deliberative, logical. The book delineates cognitive biases, such as how we frame choices, loss aversion, and our tendency to think that future probabilities are altered by past events . . All th...