Who Tweets? Making Twitter Data ‘Useful’ for Social Science
Dr Luke Sloan is a Senior Lecturer in Quantitative Methods, Deputy Director of Cardiff Q-Step and a member of the Collaborative Online Social Media Observatory (COSMOS: www.cosmosproject.net ). He is based in the School of Social Sciences at Cardiff University and his research focuses on the development of demographic proxies for Twitter data and understanding how social media data can augment traditional modes of social scientific analysis. @drlukesloan A perennial criticism of Twitter data is that it’s missing many of the variables that we find interesting as social scientists and, because of this, it will never be a viable source of data for social scientific analysis. We are anchored to the practices of survey methodology in which a question is asked and answered, thus we ensure that the researcher collects the relevant demographic information allowing us to compare ...