HELPING PEOPLE'S

Kath McNiff is a Technical Communicator at QSR. You can contact Kath on @KMcNiff. This post was originally published on the NVivo blog. You can read more by Kath and other NVivo bloggers by visiting http://blog.qsrinternational.com/ Somewhere on your computer there are articles to review and interviews to analyze. You also have survey results, a few videos and some social media conversations to contend with. Where to begin? Well, here’s one approach: Push a few buttons and bring everything into NVivo. Then dive head-first into your material and code the emerging themes. Become strangely addicted to coding and get caught up in a drag and drop frenzy. Then come up for air – only to be faced with 2000 random nodes and a supervisor/client demanding to know what it all means. Or, you could do what successful NVivo users have been doing for the past six years – take a sip of your coffee and open Qualitative Data Analysis with NVivo. This well-thumbed classic (published by SAGE) has been ...

Kathleen McNiff is a blogger with QSR International, the people that brought you NVivo. Get in touch with Kath on Twitter @ KMcNiff . Imagine you’re sitting on a qualitative goldmine—in-depth interviews, focus groups, intriguing survey results, nuanced observations and a comprehensive lit review.  All the traditional boxes are ticked and yet there’s the nagging feeling that something is missing.  Chances are, it’s social media—and that’s probably why you’re here.   The Challenges There are so many impassioned and revealing conversations taking place online that it’s becoming harder (and more dangerous) to ignore them.  But embracing social media is not straightforward and you may be grappling with questions such as:   How do I build social media into my research design? What platforms are worth concentrating on? How should I collect the data? What tools and methods should I use to analyse it? NVivo gives you a practical way to face these challenges.   NCa...