Hard Evidence: how does false information spread online?
By Farida Vis , University of Sheffield and NSMNSS member Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media . Members come from academia, industry, government, international organisations and wider civil society. The top three issues highlighted for 2014 concerned rising societal tensions in the Middle East and North Africa; widening income disparities, and persistent structural unemployment. Perhaps surprisingly, in tenth place was a concern over the rapid spread of misinformation online , specifically social media’s role in this. At a value of 3.35 this was seen as somewhat to very significant. World Economic Forum False information and the news Within a number of professions, journalism being an obvious one, the spread and potential for rep...