Calling all participants! Recruitment through LinkedIn
Wilma Garvin is currently undertaking research into organisation development and the role of women in business in the 21st century and lectures at the Docklands Business School, University of East London. My research was to review approaches to organization development in multinationals and government departments in order to create specific case studies. The method used was to undertake face to face and telephone interviews. Sampling using probability sampling seemed a logical approach since the objective was to interview Heads of Organisation Development (OD) or similar i.e. senior people responsible for Organisation Development. Linkedin was used as the social media. I use Linkedin on a regular basis and I am a member of several OD networks. It seemed like the ideal way to identify and make contact with potential participants. Therefore, the opportunity was already being in OD networks and having contacts either in OD or with contacts in their networks in OD. The challenge was ...