Consultation – Asking consent to link Twitter data and survey data
Curtis Jessop is a Senior Researcher at NatCen Social Research where he works on longitudinal surveys and is the Network Lead for the NSMNSS network Next year, I, along with Luke Sloan and Tarek Al Baghal , will be running an experiment on the Understanding Society Innovation Panel to look at the feasibilities and practicalities of linking Twitter and survey data in a longitudinal context, and how they can be combined to improve the quality of both. We will be specifically focussing on how survey data can be enhanced using social media data (for example by creating new measures, validating survey estimates or improving non-response adjustments) and how social media data can be validated using survey data. However, we are aware that such a dataset has a greater potential than this, so we are also thinking about the ethics and practicalities that may be involved in making this dataset available more widely. This will no doubt be tricky – as far as we are aware it is unprecedented to a...