7 reasons you should read Qualitative Data Analysis with NVivo
Kath McNiff is a Technical Communicator at QSR. You can contact Kath on @KMcNiff. This post was originally published on the NVivo blog. You can read more by Kath and other NVivo bloggers by visiting http://blog.qsrinternational.com/ Somewhere on your computer there are articles to review and interviews to analyze. You also have survey results, a few videos and some social media conversations to contend with. Where to begin? Well, here’s one approach: Push a few buttons and bring everything into NVivo. Then dive head-first into your material and code the emerging themes. Become strangely addicted to coding and get caught up in a drag and drop frenzy. Then come up for air – only to be faced with 2000 random nodes and a supervisor/client demanding to know what it all means. Or, you could do what successful NVivo users have been doing for the past six years – take a sip of your coffee and open Qualitative Data Analysis with NVivo. This well-thumbed classic (published by SAGE) has been ...