Going Viral: An Interview with the Authors
Janet Salmons is a network member and a contributing expert to the online team. The cover of the Going Viral book attracted my attention at the Association of Internet Researchers’ conference—and stimulated my curiosity. “Going viral” is another of those terms we commonly use, but what does it really mean? By understanding the term, can we become better observers of viral events? I asked the authors, Karine Nahon @karineb and Jeff Hemsley @JeffHemsley if they would share some insights with the NSMNSS community. Our discussion went like this: JS: Can you discuss the research or thought process that went into your definition for “virality” as described on page 16? Virality is a social information flow process where many people simultaneously forward a specific information item, over a short period of time, within their social networks, and where the message spreads beyond their own social network to different, often distant networks, resulting in a sharp acceleration in the number...