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Analytics, Social Media Management and Research Impact

Sebastian Stevens is an Associate Lecturer and Research Assistant at Plymouth University. He teaches research methods to social science students specialising in quantitative methods. He is on twitter @sebstevens99 and has a blog site at www.everydaysocialresearch.com.  A key benefit that social media can bring to social science research is through impact and engagement. Demonstrating how a research project will achieve impact and engage the public is a key requirement of most social science research bids today, with many funders looking for more than the traditional conference and journal article as being sufficient. Funders today want to see not only how your research will contribute to the current body of knowledge, but also how your research could impact other areas of academia as well as providing public engagement and economic and societal wide benefits. To promote your research to the widest possible audience, it is often necessary to use a number of Social Medi...