Sentiment And Semantic Analysis
Michalis founded DigitalMR in 2010 following a corporate career in market research with Synovate and MEMRB since 1991. This post was first published on the DigitalMR blog. Explore the blog here: www.digital-mr.com/blog It took a bit longer than anticipated to write Part 3 of a series of posts about the content proliferation around social media research and social media marketing. In the previous two parts, we talked about Enterprise Feedback Management (December 2013) and Short -event-driven- Intercept Surveys (February 2014). This post is about sentiment and semantic analysis: two interrelated terms in the “race” to reach the highest sentiment accuracy that a social media monitoring tool can achieve. From wher...