HELPING PEOPLE'S

Missed out? Here’s the twitter feed from #NSMNSS chat on how to pick a social media platform in research See below for the twitter feed from our first tweetchat of 2015 (Tues 3rd Feb) all about how to pick a social media platform in research.   Scroll to the bottom and work your way up to follow the conversation in the order it occurred.    A summary of the 7 questions posed to those taking part is included below: Q1: What is a social media platform? #NSMNSS Q2: Which social media platforms are you using, or would like to use, in research? #NSMNSS Q3: Which platforms are you using to get data? #NSMNSS Q4: Do certain platforms lend themselves more to quantitative or qualitative approaches? 'Big data', 'small data'? #NSMNSS Q5: (from @jess1ecat) What difference is there in researching public data like Twitter stream cf. to group wikis & forums? #NSMNSS Q6: How do you handle data protection & ethical issues on different platforms? #NSMNSS Q7 How do we attend t...

                                               Michalis founded DigitalMR in 2010 following a corporate career in market research with Synovate and MEMRB since 1991. This post was first published on the DigitalMR blog. Explore the blog here: www.digital-mr.com/blog It took a bit longer than anticipated to write Part 3 of a series of posts about the content proliferation around social media research and social media marketing. In the previous two parts, we talked about Enterprise Feedback Management (December 2013) and Short -event-driven- Intercept Surveys (February 2014). This post is about sentiment and semantic analysis: two interrelated terms in the “race” to reach the highest sentiment accuracy that a social media monitoring tool can achieve. From wher...